Packaging as sales tool
It is a common fact that the first impression is formed based on the appearance, while the decision to buy often depends on the product packaging. Our company's specialists and researchers have made a significant step in developing the marketing function of packaging by introducing Eye-tracking technology. With its help, we can accurately measure and evaluate how buyers interact with packaging. The data from the conducted research will be useful for our customers, as well as the company's specialists engaged in developing new and improving existing packaging solutions.
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