Data Matrix Technology Implemented

"Gotek-Polipak" JSC has launched a new service that will enable manufacturers to significantly reduce costs and speed up product rollout on market. State-of-the-art Data Matrix coding equipment has been commissioned at the third plant in the Plastics division ("Gotek-Polipak" JSC, "Gotek-Polipak Pereslavl" LLC, "Gotek-Polipak Aramil" LLC . All production sites are now fully equipped with the labeling technology and can provide customers with pre-marked packaging materials that comply with the "Honest SIGN" system.

The expanding list of products subject to mandatory labeling in Russia is creating significant challenges for businesses. Following snacks and dairy products, pet food now also requires labeling and the goods list continues to grow. It means significant capital investments in equipment, maintenance costs, staff training and a more complex production cycle for many manufacturers. The company's solution completely eliminates these issues - the packaging arrives to the customer pre-marked and ready for use.

The coding technology is adapted to various business needs. Anna Lukyanchikova, a process engineer in the production department, explains that the system enables both interlayer and surface printing allowing for flexible adaptation to the specifics of each order. The customer receives the packaging option best possible suited to their production line - with or without lamination.

The new service will be especially beneficial for companies with high-speed production lines. Instead of investing in their own printers, setting up a marking area and slowing down the production process, they receive a comprehensive turnkey solution. This means savings not only on equipment but also on production space, electricity, maintenance personnel and consumables.

Investments in new equipment open up opportunities for further service development. The company is ready to work with various product categories requiring labeling, offering customers the most convenient collaboration format – fully prepared packaging allowing them to focus on core production.