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Ru
Cardboard and corrugated cardboard Flexible packaging materials ReviAll
Turnkey R&D service 3D virtual store Logistics cycle simulation Just in time delivery Technological support
Food and Beverage Consumer goods Industrial goods

"Gotek’s" experts: Packaging is not an expense, but a sales tool

"Expert" magazine published an article on the subject of packaging role in product economics. "Gotek" experts, Dmitry Kochetkov, Deputy Sales Director of Corrugated Division and Vasily Kataev, packaging design expert, shared case studies and research submitted at ECR session in Moscow.

The article tells how well-designed packaging influences consumer behavior at the shop shelf, price perception and the overall profitability of a product – and why it should be viewed not as an expense, but as a revenue management tool. 

Read more at the following link: https://expert.ru/detailpreview.php?ELEMENT_ID=34820&IBLOCK_ID=2